Black Friday History & FAQs

We get a little bit excited about Black Friday weekend every year - there’s an undeniable buzz surrounding this particular sale period and we all get caught up in it, but what actually is Black Friday? 

Black Friday History Myths and Facts

There are several myths surrounding the origin of ‘Black Friday’ - the most famous, and arguably most glamorous, is a conspiracy concocted by two stock market financiers who bought up as much gold in America as they could so that they could sell it later at super high profits. When their plan was unravelled the day after Thanksgiving, shops who had been operating ‘in the red’ (at a financial loss) were finally able to register their takings ‘in the black’, ie. at a profit. 

Where did Black Friday originate?

In actual fact, it was to do with the raucous behaviour of the crowds that flocked to Philadelphia in anticipation of the Army vs Navy annual football game on the first Saturday after Thanksgiving, which caused a headache for the police force year after year. The term ‘Black Friday’ didn’t quite catch on across the US until years later, and took longer still to expand across the pond to the UK and other countries around the world. 

Now we see it everywhere, and with the digital age on the rise we saw the addition of Cyber Monday in 2005, which has turned the single day sale into a 4 day weekend, during which time retailers and shoppers alike can get swept up in the excitement of the season! 

As interesting as the albeit dark history of the term Black Friday is, we know you probably have some questions about what this sale means for you and your orders, so we’ve put together a little FAQ based on the last four years of London Lash Black Friday sales to help you! 


I want to stock up on lash glue but don't want them to go to waste. What's the shelf life?

The shelf life of an unopened London Lash glue is 6 months from the date of production. We just had a new delivery for Black Friday so all lash glues will be perfectly fine if you stock up with a few! Just remember to store them in the airtight container, away from direct sunlight and protect them from high temperatures, and only buy what you will definitely use! We’d recommend only buying what you’ll use within 4 months to be on the safe side.

I've ordered earlier but want to add more, how can I do this?

Unfortunately due to an extremely high volume of orders, our warehouse staff will be unable to merge parcels or add any additional items to orders during this period! We know it’s exciting and you want to be FAST but this year our Black Friday sale is on for almost two weeks, so you have plenty of time!

I haven't ordered from London Lash before but want to take advantage of your Black Friday discounts, what should I try?

There are a few must-haves that should definitely be in your basket:

  • Our absolute best-selling dream team for increased retention: BOOSTER & SUPERBONDER! Booster is used before the treatment to improve the bonding between natural lash and extensions. You can also apply it to the lash strip to prevent volume fans from closing! Superbonder is then applied at the end of the treatment to cure the glue and make the bonding more elastic which improves the retention. It also amazingly reduces glue fumes and allows the client to get their lashes wet straight after the treatment! Perfect for those who swim, shower soon after treatment, or those who love a good cry! 
  • Slay pretreatment every time with the iconic duo Cleanser and Primer - opt for the Pro versions for an extra touch of luxury with the dreamy coconut scent!
  • Our most popular lashes - Mayfair 0.07 - perfect for volume sets up to 5D and very easy to fan! We have a whole extra blog post all about the different types of lashes that we offer, so head here to find your next favourite!
  • And my personal favourite - Flexie glue! 1 second drying time, with a wide range of humidity and syrup-like consistency for the perfect amount of glue! 

How many of each product can I buy? Is there a limit?

There are some limits, put in place only so that you get the very best out of your products and so that we can ensure there is enough to go around! 

For those of you who are ordering from the EU, every product has a limit of 10 pieces - that means you can get 10 of your favourite glues, 10 of your favourite lashes, 10 of each pre-treatment, etc. if you wanted to.

The same goes for any liquids such as Cleanser and Primer - any orders containing more than 10 of ANY item will be flagged to our team who may be in touch, and may need to reduce the number of any particular item in your order. This isn’t because we want to be mean or upset anyone, we just want to be sure that every product you open is fresh, working perfectly, and puts a smile on your face. We also want to make sure there’s enough of everything to go around! 

Will my personal discount code work too?

Unfortunately not, all discount codes have been disabled for the duration of the London Lash Black Friday sale. Once the sale is over, you’ll be able to use your code just like normal!

How long will delivery of my order take?

We’re doing everything we can to ensure there are no significant delays to the sending or receiving of parcels - extra staff working in shifts to cover longer hours are just a few things we’re putting into place to ensure speedy delivery all around the world, but of course there are still likely to be some unforeseen delays. In the event an order is delayed at all, the customer will be notified by our customer service team as soon as possible! 

I sent an email but haven’t heard back :(

We’re trying very hard to have all messages answered as quickly as we possibly can, but as you can probably imagine, we have quite a high volume of enquiries around the Black Friday sales!

The BEST thing to do is to only message on one platform, be it Email, Instagram, or Facebook Messenger - all of these come to one central hub which is looked after by our whole Customer Care team, so we will get back to you as soon as we can! 

Is it worth waiting until later in the Black Friday sale for bigger discounts?

Perhaps… but you should also consider that stock is limited to what we have, and we will not be able to restock during the sale, so if there’s something you know you NEED, get it early. 

What if I buy something and I don’t like it?

We will always try to make any returns process as simple as possible, and will always work with you to find out how to improve your experience with that particular product, or to find an alternative.

We might need to ask some follow up questions - not because we don’t trust you, but because we want to know the nitty-gritty and solve the problem from the very root! 

What is your Returns Policy?

You are welcome to return any unwanted and unused items in their original packaging within 14 days of receiving the item/s. 

If you wish to return an item for any reason, you are invited to first contact our Customer Care team. Please send an email to with your order number and reason for return, and our advisors will provide further instruction. 

You can read the full Returns and Refunds policy here. 

Have loads of fun with your Black Friday shopping, we're here if you need us! Tag us in your IG stories so we can see what you got! 🎉