4 Mistakes Advanced Lash Technicians Make
You may believe that because you have been in the lash game for so long, you are immune to the mistakes that could endanger your career. While this may be somewhat accurate, advanced lash techs are also more prone to make BIGGER blunders that can be just as harmful.
Mistake 1: Not Raising Prices
Having a consistent clientele for years on end is fantastic, but we understand that there is a very human propensity to want to keep our clients satisfied. After all, without our customers, we wouldn't exist. However, not raising our rates can be extremely harmful to the growth of our company, to the point where we might even lose our company as we know it!
Why might a lash technician raise their treatment costs?
The longer you lash, the more expensive things become. Because of this, you must raise your treatment fees. Products get more expensive, business-related bills rise, and even your living expenses do. Remember that eyelash extension procedures become an important part of your clients' routines - generally speaking, will be content to pay a little bit more occasionally for the procedure they adore, performed by the lash specialist they adore!
Mistake 2: Taking Just One Course
While you don't have to enroll in every course offered, remaining up to date is crucial. The lash industry is constantly evolving, and as our knowledge, abilities, and product quality all improve, what was once considered excellent practice is now frowned upon.
Forums do offer a wide range of information, but how can we be sure we're getting good advice? When it comes to lash knowledge, accreditation is essential. Look for a trainer who has received positive reviews and/or who can expand your lash skills.
Mistake 3: Failure to Learn New Styles
This is related to the previous point in that you will start turning people off if you stop offering anything new or if you stop keeping up with trends. It's easy to become set in our ways, and while having a specialty is never a bad idea, being able to cater to the wants and needs of your clients, both old and new, will always serve you well. Look for styling videos on YouTube, or for hands-on experience, book a mentoring session with a Lash Trainer who can keep you up to date on the latest trends!
Mistake 4: Failing to Update Your Social Media/Website
We understand that keeping your social media accounts up to date takes time, and you'd rather be doing something else given how busy you are. Then again, perhaps you have a few gaps in your treatment schedule and would like to find a few new clients to fill them. The truth is that keeping your Instagram photos fresh and up to date, as well as your website imagery up to date, will benefit you.If you present yourself professionally and neatly, it will improve your standing with future clients. Additionally, your current clients will have something truly unique to brag about to their friends who have heard such wonderful things about you.
In summary, the most important thing to keep in mind is to always keep up to date with the latest lash trends, techniques, and materials, and ensure that you are respecting your worth as a lash technician!